ALEX recrutement

Alexandra grew up under the wings of her mom who worked with internationally renowned swimwear and lingerie brands. In 2021, her fondness and eye for fashion inspired her to take the plunge and turn her passion into a timeless, classy and feminine brand. As a mum of three, she marvels at the passion that lies within every woman in every phase of her life. To honour those who support and inspire her, she has named each product after one of them. "I aim to reflect feminine strength, passion and elegance with my swim and beachwear. With stylish collections that allow every woman to express her personality."