Store Manager

Lacoste Boutique Avenue Louise, Brussels 🐊

Important: Please note that both French and English are essential for this role. French is the main language used to lead and communicate with the store team, while English is required for daily communication with our Benelux HQ and support teams, including VM and CRM. Applications (CV and motivation letter) must be submitted in English. Applications submitted in other languages will not be considered.

Lacoste is seeking an experienced Store Manager for its boutique on Avenue Louise in Brussels. Located on one of Brussels’ best-known premium shopping streets, the boutique requires a strong retail leader with a clear focus on premium customer experience, people leadership, and commercial performance.

As Store Manager, you hold full responsibility for results, team leadership, and brand representation. You lead by example and ensure every client interaction reflects the Lacoste DNA of elegance, service, and performance.

This role combines local team leadership with close collaboration across our Benelux organisation. French is essential for leading, coaching, and communicating with the store team, while English is required for communication with our HQ and support teams, including VM and CRM. Fluency in both languages, spoken and written, is mandatory.

At Lacoste, we play by four values:

🎾 Play as one team You lead, coach, and develop your team to deliver a consistently high level of service. You create a strong team culture built on accountability, collaboration, and performance.

🎾 Play with elegance You embody the Lacoste brand in your appearance, communication, and way of working. From client experience to store presentation, attention to detail is second nature to you.

🎾 Play with audacity You take ownership, identify opportunities, and proactively improve performance and processes. You are comfortable taking decisions and driving change where needed.

🎾 Play with tenacity You are results driven and KPI focused. You translate targets into concrete actions and follow through with discipline and consistency.

What we’re looking for:

• Proven experience in a senior leadership role within premium or luxury retail
• Demonstrated ability to lead, develop, and retain high performing teams
• Strong commercial and analytical mindset with clear ownership of results
• Fluent command of English and French, both spoken and written, is mandatory
• Ability to operate at management level within an international retail organisation
• Flexibility to work weekends, evenings, and public holidays when required

What we offer:

• A key Store Manager role in our Avenue Louise boutique, with full ownership of the store’s team, client experience, and commercial performance
• A dynamic and premium working environment within an iconic brand
• Professional development, training, and the opportunity to grow within an international retail organisation
• Competitive salary with performance based bonus
• Generous employee discount on Lacoste collections

Are you the Store Manager we’re looking for?

Please apply in English by sending your CV and motivation letter to Amanda De Leijster. Applications will be treated confidentially.

Reference checks may be conducted in the final stage of the recruitment process. We will only contact previous employers after informing you and with your approval.