Bellerose

Marketing - CRM & Data Analytics - internship

At Bellerose, a million things happen under the same roof. In our atypical office near Brussels, you’ll find our designers, product developers, the marketing department, logistics and almost everyone else involved in making our brand what it is. We have our own photo studio, rooftop terrace, yoga room, kitchen, plus plenty of room for a lot of people to work, all in an inspiring and people-friendly environment.

We believe in challenging ourselves, nourishing creativity, taking responsibility, and pushing forward – always with an open mind. That’s what we’ve been about since 1989. Want to be part of it all? Here are the current career openings at our headquarters.

Marketing - CRM & Data Analytics - internship

Key Responsibilities

As a CRM & Data Analytics intern, you will contribute to:

Loyalty Program Implementation

Contributing to the deployment of Bellerose's new loyalty program, from design to launch
Assisting in the configuration and testing of loyalty mechanics (Loyalty Management)
Monitoring key loyalty KPIs: enrollment rate, retention rate, redemption rate, purchase frequency, and customer lifetime value (LTV)
Supporting the communication and activation plan around the program's rollout

CRM & Customer Data

Working within Salesforce (Marketing Cloud) to manage emailing campaigns and marketing automations
Segmenting and analyzing customer behavior (purchases, engagement, opt-in)
Extracting and querying customer data using SQL to support analysis and reporting
Contributing to the continuous improvement of customer knowledge and data quality

Reporting & Performance Analysis

Building and maintaining weekly and monthly reports using Power BI and Excel
Tracking core CRM and business KPIs (conversion rate, engagement, retention)
Providing data-driven recommendations for optimization

Cross-functional Collaboration with the Paid Team

Collaborating with the Paid team (SEA & SMA) on operational tasks, providing support where needed
Gaining exposure to how CRM and data insights connect with acquisition and paid media strategies
Broadening your understanding of the full marketing ecosystem, from acquisition to retention

Qualities

You must be enrolled as a Bachelor or Master student from a University in data Science, Business School, or equivalent during the entire internship
You have a strong interest in CRM, data analytics, and customer loyalty strategies
You are available for at least 6 months, full-time, preferably starting from October
You are analytical, proactive, and motivated to learn
You are a team player, and you can work with a diversity of people and teams
You are proficient in MS Office tools, particularly Excel
Notions of Salesforce and SQL are a strong plus