This course is a concentrated four-week programme that offers a broad introduction to the business of fashion through the expert eye of Condé Nast, the world’s most famous and influential publishing media house and its renowned fashion magazines – VOGUE and GQ.
During the VOGUE Summer School: Fashion Business course*, students will touch on a wide range of topics, from business to branding; marketing and PR, looking at these subjects from the perspective of fashion business across design, retail and media. The course is framed by a series of themes that provide the focus for activities. These are: Introduction & Context of Fashion; Marketing, PR & Campaign Strategies for Fashion Brands & Businesses; The Future of Fashion & Pitching Business Ideas. Students will learn from industry experts from the world of Condé Nast and its titles, including VOGUE and GQ, and work in small teams to produce a business concept suitable to pitch to industry.
This course is suitable for those from a wide range of backgrounds, including school-leavers and graduates hoping to work in fashion business, marketing and promotion, as well as those who are seeking a new career path. On completion of the course, students will gain 15 academic credits at level 4.