Fashion and Design Management (B.A.)
Course Summary School: AMD Akademie Mode & Design
Location: Germany, Berlin
Education: Bachelor's Degree
FOCUSING ON THE FASHION, DESIGN, AND LIFESTYLE SECTOR, THIS STUDY PROGRAM COMBINES FASHION-SPECIFIC SKILLS WITH BUSINESS KNOW-HOW.
Fashion and design may feed on creativity and passion, but they also require product knowledge and an understanding of economic processes. The AMD study program in Fashion & Design Management (B.A.) combines extensive product know-how with the basic principles of business.
The study program in Fashion & Design Management (B.A.) creates wide-ranging job prospects in management and marketing for the international fashion, lifestyle, and consumer goods industry. Graduates’ skills set them on course for high-responsibility roles in the clothing, wholesale, and retail sectors.
If you decide to work in product management, you will be responsible for planning, developing, creating, and presenting products, ranges, and collections. Purchasing involves planning and managing the compilation of ranges and collections aimed at specific target groups or trends. You will also have the skills to take on roles in customer relationship management or sourcing, which focuses on purchasing products and materials.
If your interests lie in marketing and brand management, you will be responsible for holistic brand identities and developing positioning strategies and communication concepts. In sales and merchandising, you will coordinate various sales channels – for example omnichannel retail management or e-commerce management – and control how brands are presented at the point of sale. Other attractive occupations include sustainability consulting, communication, and reporting.
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