- Press Club |
Leading heritage and lifestyle brand, Barbour is collaborating for the first time with fashion brand, ALEXACHUNG to create a collaboration which sees outerwear from the archives reimagined through the ALEXACHUNG lens. This collection explores tradition, craftsmanship, modernity and character to create a collection that is both timeless and energised.
This is a natural synergy between Barbour and ALEXACHUNG. From riding through the rainy fields of Hampshire as a child, to stomping through the rainy fields of Glastonbury as an adult, Alexa Chung has spent her lifetime wearing Barbour.
Alexa Chung said: “Some of my happiest memories have unfolded in a Barbour. The smell of the wax alone makes me feel like I’m home. For me Barbour has been part of my childhood, my coming of age and I am extraordinarily proud that it is now part of my future.”
Paul Wilkinson said “We are delighted to be working with ALEXACHUNG on this exciting collaboration. It combines Barbour’s classic tradition with the fashion, style and wit of the ALEXACHUNG brand to create a very special collection that is practical, alluring and fun to wear, designed for festivals and a life outdoors.”
The collection will be available from 10th June 2019 at selected stores worldwide.
Originally established by John Barbour to provide protective outerwear to fishermen, sailors and mariners from the worst of the British weather, today, Barbour offers a complete wardrobe of clothes and footwear for men, women and children. Shirts, knitwear, trousers and accessories are now just as much in demand as Barbour’s iconic outerwear. Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to the more urban fashion. There’s a choice of different ranges for all ages and lifestyles, from technical sporting clothing to country heritage fashion styles, all inspired by Barbour’s archives and re-interpreted into modern, contemporary silhouettes.
The brand is a global success sold in over 40 countries worldwide including Germany, Italy, Spain, France, the US and Japan and holds three Royal Warrants from HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales.
ALEXACHUNG is a fashion brand, born in London 2016, the brainchild of Alexa Chung, the human, born in Hampshire, 1983.
With nearly a decade’s experience in designing clothes for other brands, and with the idea of starting her own label warmly incubating in her mind for some time, Alexa decided to take the plunge and launch her namesake ALEXACHUNG this year, and so returned from New York to creatively direct a business distinctively tied to her British roots.
At the heart of the brand, Alexa’s vision: to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour, it is inspired by everything from Jane Birkin’s insouciance to David Hockney’s stripy sweater.
ALEXACHUNG prides itself on its unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring alongside more feminine designs. The result is a carefully considered, alluring combination of prim, racy and rock ‘n’ roll, where frivolous party pieces interact with grown-up tailoring and classic silhouettes.
Photo: Alexa Chung via Barbour