YAYA is not a person.
It’s not an age.
It’s not even just a great design.
It’s a state of mind.


YAYA is a fashion and home brand that oozes comfort and warmth. It is known for down-to-earth, desirable and accessible designs. If it were up to us, we would leave this space blank and let our designs do the talking. We don’t feel like bragging about ourselves or bore you with how we first started this company in 1992 by selling basics.

And in case you really wonder. YAYA is sold worldwide at over 2500 selling points. You can find around 20 YAYA brand stores in 5 countries. Our main office is situated in a tiny village near Amsterdam where we try to make great things happen.

Be inspired every day and see you in YAYA