Master in Fashion Marketing, Communication and Events Planning
Course Summary School: LCI Barcelona
Location: Spain, Barcelona
The fashion industry is subject to continuous changes caused by the existence of companies and commercial establishments of different sizes and resources, both at the manufacturer, distributor or retailer level. Defining management systems and marketing strategies for such different organizations is a complex task, taking into account external factors such as market globalization and price competitiveness.
The main objective of the Master in Fashion Marketing, Communication and Events Planning is to train experts and creatives in the sector who know how to identify, evaluate and select market opportunities, establishing optimal strategies in the field of communication and brand image, in a sector in which innovation is continuous and highly competitive. Professionals capable of positioning a product and making it known, either through advertising campaigns, through the press or through the organization of an event.
Certification: Master in Fashion Marketing, Communication and Events Planning
Credits: 60 ECTS
Program length: 1 year
October to July calling
March to February calling
Option A: Monday to Thursday, 15:30h - 18:30h
Option B: Monday to Thursday, 19:00h - 22:00h
Director: Barbara Estaún
Gemma de la Puente
Magda de los Santos
José Luis del Olmo
BER - Image for Events
Driven - Strategic Growth Agency
The master's degree includes the Postgraduate in Fashion Marketing and Communication and the Postgraduate in Fashion Events Planning. The realization of both programs gives the student the title of Master's Degree in Fashion Marketing, Communication and Events Planning (they also can be done independently).
- Training professionals who are able capable to developing and implementing business strategies with brands and fashion products.
- Providing the necessary tools to make and implement specific marketing plans in fashion companies.
- Train to manage, coordinate and produce fashion events, as well as to define the appropriate communication strategy for each event.
LCI Barcelona has a wide network of relationships with companies and institutions linked to fashion world that allows students enrolled in MASTER PROGRAMMES to develop professional internships and enter the labour market.
- Product Manager
- Project Manager
- Brand Manager
- Retail Manager
- Responsible for marketing and communication of fashion companies
- Technical marketing research
- Responsible trade marketing
- Head of media fashion
- Fashion marketing consultant
- Account executive
- Creative commercial
- Fashion journalist
- Events producer