BA (Hons) Fashion Design with Marketing with Integrated Foundation

The BA (Hons) Fashion Design with Marketing with Integrated Foundation includes one year of studies at the foundation level and is designed for those who do not meet the requirements for direct entry to the BA (Hons) Fashion Design with Marketing.

Design professionals increasingly work across boundaries between industries. The knowledge you gain from a foundation year will open your mind to working across different areas of fashion and design. It will also enable you to work more effectively with others, both as a student and in industry.

The Integrated Foundation programme provides a broad-based introduction to fashion and design, where you can explore and develop your understanding of the creative industries, fashion design, fashion marketing and interior design.

The BA (Hons) Fashion Design with Marketing is an innovative and challenging programme for students who wish to become customer-focused designers.

The programme integrates theoretical understanding with practical, hands-on experience to develop your creativity as well as your business acumen and ensure you are prepared for employment.

You will learn about fashion markets, the consumer and fashion marketing strategies enabling you to produce designs and construct clothing ranges around well-researched consumer needs and industry trends.

As well as marketing skills, you will explore the practicalities of the design process and build technical skills in areas such as drawing, computer-aided design and pattern-cutting.

The BA (Hons) Fashion Design with Marketing will allow you to discover your own individual design style by going through the fashion design process from the initial concept through to creating your own fashion collection for the graduate fashion show.