Master in Fashion Direction: Brand & Business Management

From Buying To Digital Fashion Marketing
IN FASHION, CREATING SOMETHING SIMPLE IS EXTREMELY COMPLEX

Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist..., weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager, able to make the right choices in highly complex scenarios, and in a market, that of fashion and luxury, which operates according to its own rules. The Master in Brand & Business Management offers high-level training for the construction of new business models specific to the Fashion and Luxury sector, and for the strategies needed to organically deploy them in all the different channels affecting brands. At the center is the customer, simple, intuitive, and immediate experience: around this is a highly sophisticated model, born of the skills and vision of a talented manager.

First step: studying the business models, their evolution, and their business strategies in the industry.

Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management.

Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviours and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.

Our objective: to put the consumer at the centre, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies.