Postgraduate in Coolhunting and Trend Forecasting

Coolhunting is a new discipline that, combining marketing and sociology, is responsible for discovering the consumer's present needs and anticipates those that may appear in the near future. The success of its methodology has transcended the frontiers of the fashion sector and is currently applied in almost all commercial sectors: automotive, mass consumption, technology, services, etc. Companies need to know what the user will need next season to offer them before the competence.

In this program, we will analyze the birth and development of trends, fashions and hypes, as well as the performance of different consumer segments. We will learn to elaborate professional reports and to know and apply the different tools of qualitative market research that coolhunting offers us.

The study programme includes internships in leading European cities such as London, Antwerp and, of course, Barcelona. The cost of flights and accommodation is included in the total price of the course.

Certification: Postgraduate in Coolhunting and Trend Forecasting

Languages: Spanish

Credits: 30 ECTS

Program length: 1 semester

Dates: March to July

Schedule: Mondays to Thursdays, 19:00h - 22:00h

Directors: Aleix Perdigó

Albert Castelltort

Laurent Laigat

Nuria Peist

Tatel Velásquez

Oscar Visitación

Among other professionals.

Tendencias TV

Tvrbo

WGSN

- Providing the necessary knowledge to identify current typologies and consumer profiles correctly.

- Learning to analyse global markets and mass markets, niche market, partnerships between brands and designers, etc.

- Training professionals who are capable to investigate, interpret and detect new trends.

- Providing the necessary tools in order to develop trends and lifestyles reports.

Coolhunter

Trendspotter

Stylesearcher

TrendBooker

Publicist

Market analyst

Brander